Analyzing the Synergistic Effects of Social Media Platforms on Drug Prevention: Insights from Facebook and Instagram
Wen-Huei, Chou, Graduate School of Design, National Yunlin University of Science and Technology
Yao-Fei, Huang, Graduate School of Design, National Yunlin University of Science and Technology
Tsu-Wen, Yeh, Digital media design, National Yunlin University of Science and Technology
Telung, Pan, Information Managent, National Yunlin University of Science and Technology
This study explored the effectiveness of new media platforms, Facebook and Instagram, in drug
prevention advocacy among young adults aged 20–29, a high-risk group for first-time drug use. Comic-style
content was designed based on user preferences: Facebook used linear storytelling, while Instagram featured interactive puzzle-solving through tagging and search. A pre- and post-test questionnaire evaluated four dimensions—cognition, emotion, environment, and peer—using the Wilcoxon signed-rank test and Twoway Mixed Design ANOVA. Results showed significant improvements in all dimensions. Facebook was more effective for comprehensive knowledge delivery, while Instagram enhanced engagement and memory retention. The findings suggest a synergistic effect of new media strategies, contributing to more impactful drug prevention messaging.