第五卷 第二期 

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This is placeholder text. To change this content, double-click on the element and click Change Content. Want to view and manage all your collections? Click on the Content Manager button in the Add panel on the left. Here, you can make changes to your content, add new fields, create dynamic pages and more. You can create as many collections as you need.

Your collection is already set up for you with fields and content. Add your own, or import content from a CSV file. Add fields for any type of content you want to display, such as rich text, images, videos and more. You can also collect and store information from your site visitors using input elements like custom forms and fields.

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This is placeholder text. To change this content, double-click on the element and click Change Content. Want to view and manage all your collections? Click on the Content Manager button in the Add panel on the left. Here, you can make changes to your content, add new fields, create dynamic pages and more. You can create as many collections as you need.

Your collection is already set up for you with fields and content. Add your own, or import content from a CSV file. Add fields for any type of content you want to display, such as rich text, images, videos and more. You can also collect and store information from your site visitors using input elements like custom forms and fields.

Be sure to click Sync after making changes in a collection, so visitors can see your newest content on your live site. Preview your site to check that all your elements are displaying content from the right collection fields.

摘要
以使用者為中心，重視使用者感受的「體驗經濟」時代來臨，帶動整體產業結構的改變，政府與企業隨著趨勢提出各項政策與方案。研究目的為探討以服務設計之觀點，分析個案公司赤軍寶飾金屬工藝品牌的體驗行銷。首先回顧金屬工藝、體驗經濟、服務設計、策略體驗模組與服務缺口文獻資料，並透過深度訪談法、次級資料分析法及參與式觀察法，三方匯集的資料進行交互比對確認，彙整出臺灣金屬工藝品牌的體驗行銷方式。研究結果發現，第一以「顧客需求」為體驗行銷的流程，打造深刻的體驗感受。第二是不同的體驗行銷，其五種體驗程度之差異，呈現體驗核心之不同。第三為致力弭平服務缺口以提升服務品質，最後是體驗行銷加值於金屬工藝品牌之形象中。
關鍵詞：體驗經濟、服務設計、金屬工藝
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