第五卷 第二期
1850-1911年上海報紙之編輯設計研究
本研究以 1850 至 1911 年間的上海報紙作為研究對象，藉由對其版面編輯造型元素的分析，探討早期報紙造型的變化，並針對報紙版面要素歸納其中的關聯與特色。研究發現︰(一)受西方文化與本土文化互相撞擊的影響，近代早期報紙呈現書本式、小型版式、近代報紙式三種版式。(二)書本式報紙的外部裝幀與內部版式與古書非常接近；小型版式則是古書與西方報紙的綜合體，是中國現代報紙的雛形。而隨著上海市民審美觀念的轉變，20 世紀初的報紙版面結構趨近於現代報紙，近代報紙式出現。(三)這期間的版面編輯元素，包括版框、欄數、排列方式、字體、提醒點等，隨著時間的推移及西方先進之編輯觀念與技術的引進，呈現不斷革新的趨勢。
Exploratory research for DfSB the experience and intention of using the shopping bags
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中美洲四國地方創生策略研究
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以服務設計的觀點探討赤軍寶飾金屬工藝品牌的體驗行銷研究
摘要
以使用者為中心，重視使用者感受的「體驗經濟」時代來臨，帶動整體產業結構的改變，政府與企業隨著趨勢提出各項政策與方案。研究目的為探討以服務設計之觀點，分析個案公司赤軍寶飾金屬工藝品牌的體驗行銷。首先回顧金屬工藝、體驗經濟、服務設計、策略體驗模組與服務缺口文獻資料，並透過深度訪談法、次級資料分析法及參與式觀察法，三方匯集的資料進行交互比對確認，彙整出臺灣金屬工藝品牌的體驗行銷方式。研究結果發現，第一以「顧客需求」為體驗行銷的流程，打造深刻的體驗感受。第二是不同的體驗行銷，其五種體驗程度之差異，呈現體驗核心之不同。第三為致力弭平服務缺口以提升服務品質，最後是體驗行銷加值於金屬工藝品牌之形象中。
關鍵詞：體驗經濟、服務設計、金屬工藝
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