The Relationship between Color Tone Characteristics and User Experience in VR Environments
Ya-Chun Yang Graduate School of Design, National Yunlin University of Science and Technology, Taiwan/Department of Innovative Living Design, Overseas Chinese University, Taiwan
Chao-Ming Wang Graduate School of Design, National Yunlin University of Science and Technology, Taiwan
With the growing pressure of modern life, Virtual Reality (VR) has become an effective immersive medium for relaxation. This study evaluates the marketing of stress-relief products by comparing VR-based exhibitions with traditional physical displays. Through the Delphi method, spatial construction, and empirical scale testing, we analyzed user experiences across both display modes. The results indicate that VR exhibitions relieve stress and enhance immersion more effectively than physical setups. Contextual design and multisensory integration are essential, as different environmental settings trigger distinct psychological outcomes. Additionally, VR's freedom from spatial constraints creates new opportunities for remote marketing and flexible content presentation. This study offers empirical evidence for stress-relief product marketing and practical strategies for VR applications in digital art and design.
Keywords: Virtual reality, physical display, virtual display, situational design